Curiosity

Wendy Castleman

May 7, 20182 min read

Customer Research Tip of the Month: Use These 3 Little Words:

My tip of the month is for using a simple phrase when doing customer research interviews with customers. These three little words carry a...

Wendy Castleman

Apr 21, 20185 min read

8 Things You Can Do On A Site Visit

Site visits (aka Contextual Inquiry) are an amazingly rich source for customer understanding. We typically go on site visits when we are...

Wendy Castleman

Feb 26, 20184 min read

5 Questions for Engineers

I asked for a show of hands: "How many of you have built something that customers didn't use?" The entire room raised their hands. Some...

Wendy Castleman

Oct 23, 20172 min read

But, what do you REALLY know?

"I just know customers are going to love it!" In working with teams over the years, I've found that they often think they know what...