Wendy Castleman
Manifest Your Dream Life in 2018
I wrote this on Medium... https://medium.com/@wendycastleman/manifest-your-dream-life-in-2018-a529cc0452b9
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Wendy Castleman
Dec 16, 20172 min read
You are probably brain-dumping, not brainstorming.
Have you ever shown up to a meeting to "brainstorm ideas", only to have the same old ideas come out? Why is it that Brainstorming...
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Wendy Castleman
Dec 7, 20172 min read
Aligning to Strategy is an Everyday Choice
Recently, I’ve fallen victim to classic blunders. One was to consider tangentially related projects that paid well because I knew I could...
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Wendy Castleman
Nov 27, 20171 min read
Avoiding Desperation In A Job Search
So, you are looking for work - perhaps as a UX researcher - and you are starting to feel desperate and depressed. If it's not working...
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Wendy Castleman
Nov 6, 20172 min read
Get out of the office! Right now! Go!
When was the last time you left your office during the day? When was the last time you went out into the world to clear your mind, get...
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Wendy Castleman
Oct 23, 20172 min read
But, what do you REALLY know?
"I just know customers are going to love it!" In working with teams over the years, I've found that they often think they know what...
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Wendy Castleman
Oct 20, 20171 min read
Starting a Newsletter!
I've decided to start a newsletter to keep my subscribers up to date on my latest tools, classes and thinking. The first newsletter went...
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Wendy Castleman
Oct 16, 20172 min read
Do you lack vision?
When working with teams, I'm often struck by how tactical their work is and how small they seem to be thinking. When I ask what they are...
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Wendy Castleman
Oct 7, 20171 min read
Experimentation with a Startup
So, this is me. I am about 6 weeks into my adventure as a startup coaching business. I've done some coaching, some teaching, and a whole...
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Wendy Castleman
Oct 5, 20171 min read
Getting everyone on board the same ship
Telling people to do something rarely works, especially if that is something different from what they are already doing. But getting...
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Wendy Castleman
Oct 5, 20171 min read
The brave action is listening to the future
How can we listen for what wants to emerge — for the possible future that is BETTER for everyone? How do we listen for the spark that...
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Wendy Castleman
Oct 4, 20171 min read
Defining Vision, Mission, Strategy & Tactics
I often hear the following terms used interchangeably: Vision - Mission - Strategy - Tactics However, they are quite different from one...
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Wendy Castleman
Aug 16, 20173 min read
Three design research capabilities that you need to grow right now!
Design research is a field that has been evolving dramatically in the past 30 years, particularly in the area of Experience Design or...
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