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Tools for getting Empathy
Empathy Map 1
A basic tool from the d.school for walking through what your customer says, does, feels and thinks (or believes).
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Empathy Map 2
Another Empathy Map canvas that is useful for capturing what your customer sees, hears, thinks, feels and how they act. (By Dave Gray at XPLANE)
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Customer Safari
Go out into the world with your eyes wide open, to understand context and challenges and capture problems.
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Customer Problem Statement
A tool for articulating the customer's problem from their perspective.
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Empathy Safari
Talk with People
Talking to customers and interviewing people is an easy way to begin to build empathy.​
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